In June 2018
Mental Health Mates partnered with For Good Causes to help them launch Recycle My Rewards,
a campaign aimed at convincing retailers to unlock the 7 billion pounds worth of unused loyalty points in the UK, most of which will expire before their owners have had a chance to use them. Bryony Gordon and Mika Simmons hosted a dinner for key mental health advocates and loyalty brand executives at Ruya, London supported by Bacchus PR. Mental Health Mates are honoured to support a campaign that could dramatically transform the way the general public can support charitable initiatives.